/* =========================================================================
   合同会社 Universally Delight — Hi-fi LP
   Design tokens from B_design_spec.md
   ========================================================================= */
:root {
  --ink: #111827;        /* main — near-black navy */
  --sub: #374151;        /* secondary text / aux bg */
  --accent: #2563EB;     /* CTA / highlights (tweakable) */
  --accent-ink: #ffffff;
  --bg: #F9FAFB;         /* page bg */
  --text: #1F2937;       /* body text */
  --muted: #6B7280;
  --muted-2: #9CA3AF;
  --line: #E5E7EB;
  --line-2: #D1D5DB;
  --band-soft: #EEF2FF;  /* empathy band */
  --band-soft-2: #EFF6FF;
  --card: #ffffff;
  --accent-soft: #EFF6FF;

  --head-font: "Noto Sans JP", system-ui, sans-serif;
  --body-font: "Noto Sans JP", system-ui, sans-serif;

  --maxw: 1120px;
  --gut: 32px;
  --sect-pad: 88px;       /* vertical section padding (density-tweakable) */
  --radius: 14px;
  --radius-sm: 10px;
  --shadow-sm: 0 1px 2px rgba(17,24,39,.05), 0 1px 3px rgba(17,24,39,.06);
  --shadow-md: 0 6px 24px rgba(17,24,39,.08);
  --shadow-lg: 0 18px 48px rgba(17,24,39,.12);
  --ring: 0 0 0 1px var(--line);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  font-family: var(--body-font);
  color: var(--text);
  background: var(--bg);
  line-height: 1.85;
  font-size: 16px;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}
h1, h2, h3, h4 { font-family: var(--head-font); font-weight: 700; line-height: 1.4; margin: 0; color: var(--ink); letter-spacing: .01em; }
p { margin: 0; }
a { color: inherit; text-decoration: none; }
img { display: block; max-width: 100%; }

/* base icon */
.ico { width: 18px; height: 18px; fill: none; stroke: currentColor; stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; flex-shrink: 0; }

.wrap { max-width: var(--maxw); margin: 0 auto; padding: 0 var(--gut); }
.section { padding: var(--sect-pad) 0; }
.section--tight { padding: calc(var(--sect-pad) * .62) 0; }

/* ---- Section heading ---- */
.shead { text-align: center; margin-bottom: 48px; }
.shead__kicker {
  font-size: 12px; letter-spacing: .22em; font-weight: 700;
  color: var(--accent); text-transform: uppercase; margin-bottom: 14px;
  display: inline-block;
}
.shead__title { font-size: clamp(24px, 3.2vw, 34px); font-weight: 900; }
.shead__title .u { position: relative; white-space: nowrap; }
.shead__title .u::after {
  content: ""; position: absolute; left: 0; right: 0; bottom: .08em; height: .32em;
  background: color-mix(in srgb, var(--accent) 22%, transparent); z-index: -1; border-radius: 2px;
}
.shead__sub { margin-top: 16px; color: var(--muted); font-size: 15px; }
.section--dark .shead__title { color: #fff; }
.section--dark .shead__sub { color: #9CA3AF; }
.section--dark .shead__kicker { color: #93C5FD; }

/* ---- Buttons ---- */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 10px;
  font-family: var(--head-font); font-weight: 700; font-size: 16px;
  padding: 16px 26px; border-radius: 12px; border: none; cursor: pointer;
  transition: transform .18s ease, box-shadow .18s ease, background .18s ease;
  line-height: 1; white-space: nowrap;
}
.btn svg { width: 18px; height: 18px; }
.btn--primary { background: var(--accent); color: var(--accent-ink); box-shadow: 0 8px 20px color-mix(in srgb, var(--accent) 28%, transparent); }
.btn--primary:hover { transform: translateY(-2px); box-shadow: 0 12px 28px color-mix(in srgb, var(--accent) 36%, transparent); }
.btn--ghost { background: #fff; color: var(--ink); box-shadow: var(--ring); }
.btn--ghost:hover { transform: translateY(-2px); box-shadow: 0 0 0 1px var(--line-2), var(--shadow-md); }
.btn--lg { padding: 18px 30px; font-size: 17px; }
.btn--block { width: 100%; }

/* ---- Pills / chips ---- */
.chip {
  display: inline-flex; align-items: center; gap: 8px;
  font-size: 13px; font-weight: 700; color: var(--sub);
  border-left: 3px solid var(--accent); padding: 2px 0 2px 10px;
}
.tag {
  display: inline-flex; align-items: center; gap: 6px;
  font-size: 12px; font-weight: 700; padding: 5px 12px; border-radius: 999px;
  background: var(--accent-soft); color: var(--accent);
}
.tag--solid { background: var(--accent); color: #fff; }

/* =========================================================================
   Header
   ========================================================================= */
.site-header {
  position: sticky; top: 0; z-index: 50;
  background: rgba(249,250,251,.86); backdrop-filter: saturate(180%) blur(12px);
  border-bottom: 1px solid transparent; transition: border-color .25s, box-shadow .25s, background .25s;
}
.site-header.is-scrolled { border-bottom-color: var(--line); box-shadow: 0 2px 16px rgba(17,24,39,.04); background: rgba(255,255,255,.9); }
.site-header__inner { display: flex; align-items: center; justify-content: space-between; height: 76px; }
.brand { display: flex; flex-direction: column; line-height: 1.15; }
.brand__sup { font-size: 10px; letter-spacing: .12em; color: var(--muted); font-weight: 700; }
.brand__name { font-family: var(--head-font); font-weight: 900; font-size: 19px; color: var(--ink); letter-spacing: .02em; }
.nav { display: flex; align-items: center; gap: 28px; }
.nav__link { font-size: 14px; font-weight: 700; color: var(--sub); transition: color .15s; position: relative; }
.nav__link::after { content:""; position:absolute; left:0; right:100%; bottom:-6px; height:2px; background:var(--accent); transition:right .2s; }
.nav__link:hover { color: var(--ink); }
.nav__link:hover::after { right: 0; }
.nav__cta { margin-left: 4px; }
.btn--sm { padding: 11px 18px; font-size: 14px; }
.hamburger { display: none; flex-direction: column; gap: 5px; background: none; border: none; cursor: pointer; padding: 8px; }
.hamburger span { width: 24px; height: 2px; background: var(--ink); border-radius: 2px; }

/* =========================================================================
   Hero (FV)
   ========================================================================= */
.hero { padding: 64px 0 56px; position: relative; overflow: hidden; }
.hero__grid { display: grid; grid-template-columns: 1.04fr 1fr; gap: 56px; align-items: center; }
.hero__chips { display: flex; flex-direction: column; gap: 9px; margin-bottom: 22px; align-items: flex-start; }
.hero__title { font-size: clamp(32px, 4.4vw, 52px); font-weight: 900; line-height: 1.28; letter-spacing: .005em; }
.hero__title .accent { color: var(--accent); position: relative; }
.hero__lead { margin-top: 22px; font-size: 17px; color: var(--sub); line-height: 2; }
.hero__cta { display: flex; gap: 14px; margin-top: 32px; flex-wrap: wrap; }
.hero__trust { margin-top: 26px; display: flex; align-items: center; gap: 18px; flex-wrap: wrap; }
.hero__trust-item { display: flex; align-items: center; gap: 7px; font-size: 13px; color: var(--muted); font-weight: 600; }
.hero__trust-dot { width: 6px; height: 6px; border-radius: 999px; background: var(--accent); }
.hero__media { position: relative; }
img.hero__photo, img.svc__photo, img.case__photo, img.support__photo,
img.svc-detail__photo, img.vwork__thumb { object-fit: cover; display: block; background: #EEF1F5; }
.hero__photo { width: 100%; aspect-ratio: 4 / 3.4; border-radius: 20px; box-shadow: var(--shadow-lg); }
.hero__badges { position: absolute; top: 18px; right: -10px; display: flex; flex-direction: column; gap: 10px; }
.badge {
  background: #fff; border-radius: 14px; padding: 10px 16px; box-shadow: var(--shadow-md);
  display: flex; flex-direction: column; gap: 1px; min-width: 116px; border: 1px solid var(--line);
}
.badge__label { font-size: 11px; color: var(--muted); font-weight: 700; letter-spacing: .04em; }
.badge__value { font-family: var(--head-font); font-weight: 900; font-size: 26px; color: var(--accent); line-height: 1.1; }
.badge__value small { font-size: 13px; color: var(--sub); font-weight: 700; }
.hero__float {
  position: absolute; bottom: 18px; left: -14px; background: var(--ink); color: #fff;
  padding: 12px 16px; border-radius: 14px; box-shadow: var(--shadow-lg);
}
.hero__float .l { font-size: 10px; color: #9CA3AF; font-weight: 700; letter-spacing: .06em; }
.hero__float .v { font-family: var(--head-font); font-weight: 900; font-size: 20px; }

/* =========================================================================
   Empathy band
   ========================================================================= */
.empathy { background: var(--band-soft); text-align: center; padding: 40px 0; }
.empathy__quote { font-family: var(--head-font); font-weight: 700; font-size: clamp(17px, 2.2vw, 22px); color: var(--ink); line-height: 1.7; }
.empathy__quote .accent { color: var(--accent); }
.empathy__sub { margin-top: 10px; color: var(--sub); font-size: 15px; }

/* =========================================================================
   Voices (悩み先出し)
   ========================================================================= */
.voices { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
.voice {
  background: #fff; border: 1px solid var(--line); border-radius: var(--radius);
  padding: 26px 24px 24px; position: relative; box-shadow: var(--shadow-sm);
}
.voice__mark { font-family: Georgia, serif; font-size: 56px; line-height: .6; color: var(--accent); opacity: .22; position: absolute; top: 18px; left: 18px; }
.voice__text { position: relative; padding-left: 20px; font-size: 15px; color: var(--sub); font-weight: 500; }
.pains { display: grid; grid-template-columns: repeat(6, 1fr); gap: 12px; margin-top: 40px; padding-top: 36px; border-top: 1px dashed var(--line-2); }
.pain { text-align: center; }
.pain__ico { width: 52px; height: 52px; margin: 0 auto 10px; border-radius: 14px; background: var(--accent-soft); display: flex; align-items: center; justify-content: center; color: var(--accent); }
.pain__ico svg { width: 26px; height: 26px; }
.pain__t { font-size: 12.5px; font-weight: 700; color: var(--ink); line-height: 1.5; }
.pains-note { text-align: center; font-size: 12px; color: var(--muted); margin-bottom: 18px; font-weight: 600; letter-spacing: .04em; }

/* =========================================================================
   Approach
   ========================================================================= */
.approach { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }
.step-card {
  background: #fff; border: 1px solid var(--line); border-radius: var(--radius);
  padding: 34px 28px 30px; position: relative; box-shadow: var(--shadow-sm);
}
.step-card__n {
  position: absolute; top: -16px; left: 26px; background: var(--accent); color: #fff;
  font-family: var(--head-font); font-weight: 900; font-size: 14px; padding: 6px 12px; border-radius: 8px; letter-spacing: .05em;
}
.step-card__ico { width: 56px; height: 56px; border-radius: 14px; background: var(--accent-soft); display: flex; align-items: center; justify-content: center; color: var(--accent); margin-bottom: 16px; }
.step-card__ico svg { width: 30px; height: 30px; }
.step-card__t { font-size: 19px; font-weight: 800; margin-bottom: 8px; }
.step-card__d { font-size: 14.5px; color: var(--sub); line-height: 1.9; }

/* =========================================================================
   Services
   ========================================================================= */
.services { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }
.svc {
  background: #fff; border: 1px solid var(--line); border-radius: var(--radius);
  overflow: hidden; box-shadow: var(--shadow-sm); transition: transform .2s, box-shadow .2s;
}
.svc:hover { transform: translateY(-4px); box-shadow: var(--shadow-md); }
.svc__photo { width: 100%; aspect-ratio: 16 / 9; }
.svc__body { padding: 20px 22px 24px; }
.svc__head { display: flex; align-items: center; gap: 12px; margin-bottom: 8px; }
.svc__ico { width: 40px; height: 40px; border-radius: 11px; background: var(--accent-soft); color: var(--accent); display: flex; align-items: center; justify-content: center; flex-shrink: 0; }
.svc__ico svg { width: 22px; height: 22px; }
.svc__t { font-size: 18px; font-weight: 800; }
.svc__d { font-size: 14px; color: var(--sub); line-height: 1.85; }
.svc-note { text-align: center; margin-top: 30px; color: var(--muted); font-size: 13.5px; }

/* =========================================================================
   Achievements (dark band)
   ========================================================================= */
.section--dark { background: var(--ink); color: #fff; }
.metrics { display: grid; grid-template-columns: repeat(5, 1fr); gap: 20px; }
.metric { text-align: center; position: relative; }
.metric:not(:last-child)::after { content:""; position:absolute; right:-10px; top:18%; bottom:18%; width:1px; background:rgba(255,255,255,.12); }
.metric__ico { display: inline-flex; align-items: center; gap: 8px; color: #93C5FD; margin-bottom: 10px; }
.metric__ico svg { width: 18px; height: 18px; }
.metric__label { font-size: 12.5px; color: #CBD5E1; font-weight: 700; letter-spacing: .03em; }
.metric__num { display: flex; align-items: baseline; justify-content: center; gap: 5px; margin: 4px 0 6px; }
.metric__val { font-family: var(--head-font); font-weight: 900; font-size: clamp(36px, 4.6vw, 52px); line-height: 1; color: #fff; }
.metric__unit { font-size: 15px; font-weight: 700; color: #CBD5E1; }
.metric__sub { font-size: 12px; color: #94A3B8; line-height: 1.6; }
.metrics-foot { text-align: right; margin-top: 22px; font-size: 11px; color: #64748B; letter-spacing: .04em; }

/* =========================================================================
   Cases (before / after)
   ========================================================================= */
.cases { display: grid; grid-template-columns: repeat(2, 1fr); gap: 22px; max-width: 760px; margin: 0 auto; }
.case { background: #fff; border: 1px solid var(--line); border-radius: var(--radius); overflow: hidden; box-shadow: var(--shadow-sm); }
.case__bar { display: flex; align-items: center; justify-content: space-between; padding: 14px 18px; background: var(--ink); color: #fff; }
.case__tag { font-size: 12px; font-weight: 700; color: #CBD5E1; letter-spacing: .04em; }
.case__kpi { font-family: var(--head-font); font-weight: 900; font-size: 17px; color: #93C5FD; }
.case__photo { width: 100%; aspect-ratio: 16 / 8.5; }
.case__rows { padding: 18px 20px 22px; }
.case__row { display: grid; grid-template-columns: 56px 1fr; gap: 12px; align-items: start; }
.case__row + .case__row { margin-top: 10px; padding-top: 10px; border-top: 1px dashed var(--line); }
.case__badge { font-size: 10px; font-weight: 800; letter-spacing: .06em; padding: 4px 0; text-align: center; border-radius: 6px; }
.case__badge--b { background: #F3F4F6; color: var(--muted); }
.case__badge--a { background: var(--accent-soft); color: var(--accent); }
.case__txt { font-size: 13.5px; color: var(--sub); line-height: 1.7; }

/* =========================================================================
   Support
   ========================================================================= */
.support__grid { display: grid; grid-template-columns: .92fr 1.08fr; gap: 52px; align-items: center; }
.support__photo { width: 100%; aspect-ratio: 4 / 4.2; border-radius: 18px; box-shadow: var(--shadow-lg); }
.support__t { font-size: clamp(22px, 2.8vw, 30px); font-weight: 900; line-height: 1.5; margin: 14px 0 14px; }
.support__lead { font-size: 15px; color: var(--sub); line-height: 2; margin-bottom: 22px; }
.checklist { display: flex; flex-direction: column; gap: 13px; }
.check { display: flex; gap: 12px; align-items: flex-start; font-size: 15.5px; color: var(--text); font-weight: 600; }
.check__ico { width: 24px; height: 24px; flex-shrink: 0; border-radius: 7px; background: var(--accent); color: #fff; display: flex; align-items: center; justify-content: center; margin-top: 1px; }
.check__ico svg { width: 16px; height: 16px; stroke-width: 2.4; }

/* =========================================================================
   Difference table
   ========================================================================= */
.difftbl { max-width: 800px; margin: 0 auto; border: 1px solid var(--line-2); border-radius: var(--radius); overflow: hidden; background: #fff; box-shadow: var(--shadow-sm); }
.difftbl__grid { display: grid; grid-template-columns: 1fr 48px 1.25fr; }
.difftbl__h { padding: 15px 18px; text-align: center; font-weight: 800; font-size: 14px; }
.difftbl__h--bad { background: #F3F4F6; color: var(--muted); }
.difftbl__h--mid { background: #fff; }
.difftbl__h--good { background: var(--accent); color: #fff; }
.difftbl__c { padding: 16px 18px; text-align: center; border-top: 1px solid var(--line); font-size: 14.5px; display: flex; align-items: center; justify-content: center; }
.difftbl__c--bad { color: var(--muted-2); }
.difftbl__c--mid { color: var(--muted-2); }
.difftbl__c--good { background: var(--accent-soft); color: var(--accent); font-weight: 800; }
.difftbl__c--mid svg { width: 16px; height: 16px; }

/* =========================================================================
   Pricing
   ========================================================================= */
.price-tabs { display: flex; justify-content: center; gap: 10px; margin-bottom: 40px; flex-wrap: wrap; }
.price-tab {
  display: flex; align-items: center; gap: 10px; padding: 13px 22px; border-radius: 12px;
  background: #fff; border: 1px solid var(--line); cursor: pointer; font-family: var(--head-font);
  font-weight: 700; font-size: 15px; color: var(--sub); transition: all .18s;
}
.price-tab .n { font-size: 11px; color: var(--muted-2); letter-spacing: .08em; }
.price-tab:hover { border-color: var(--line-2); }
.price-tab.is-active { background: var(--ink); color: #fff; border-color: var(--ink); }
.price-tab.is-active .n { color: #93C5FD; }
.price-panel { display: none; }
.price-panel.is-active { display: block; animation: fade .3s ease; }
@keyframes fade { from { opacity: 0; transform: translateY(8px); } to { opacity: 1; transform: none; } }

.price-group { margin-bottom: 30px; }
.price-group__head { display: flex; align-items: baseline; gap: 12px; margin-bottom: 16px; padding-bottom: 8px; border-bottom: 1px dashed var(--line-2); }
.price-group__ico { width: 28px; height: 28px; color: var(--accent); display: inline-flex; align-items: center; flex-shrink: 0; }
.price-group__ico svg { width: 24px; height: 24px; }
.price-group__t { font-size: 18px; font-weight: 800; }
.price-group__d { font-size: 13px; color: var(--muted); }
.tier-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; }
/* プランが2つのときに右側が空かないように */
.tier-grid--2 { grid-template-columns: repeat(2, 1fr); }
.tier {
  background: #fff; border: 1.5px solid var(--line); border-radius: var(--radius-sm);
  padding: 20px; position: relative; box-shadow: var(--shadow-sm);
}
.tier.is-rec { border: 2px solid var(--accent); }
.tier__flag { position: absolute; top: -11px; right: 16px; background: var(--accent); color: #fff; font-size: 11px; font-weight: 800; padding: 3px 11px; border-radius: 999px; }
.tier__name { font-size: 15px; font-weight: 800; color: var(--ink); }
.tier__spec { font-size: 12.5px; color: var(--muted); margin-top: 2px; }
.tier__price { display: flex; align-items: baseline; gap: 4px; margin-top: 12px; }
.tier__price .y { font-family: var(--head-font); font-weight: 900; font-size: 26px; color: var(--accent); }
.tier__price .u { font-size: 12px; color: var(--muted); }
.tier__list { list-style: none; padding: 0; margin: 14px 0 0; border-top: 1px dashed var(--line); padding-top: 14px; display: flex; flex-direction: column; gap: 8px; }
.tier__list li { display: flex; gap: 8px; align-items: flex-start; font-size: 13px; color: var(--sub); line-height: 1.6; }
.tier__list svg { width: 15px; height: 15px; color: var(--accent); flex-shrink: 0; margin-top: 3px; }
.price-note { font-size: 12px; color: var(--muted); margin-top: 10px; }

/* SNS channel block */
.sns-block { background: #fff; border: 1px solid var(--line); border-radius: var(--radius); overflow: hidden; margin-bottom: 18px; box-shadow: var(--shadow-sm); }
.sns-block__grid { display: grid; grid-template-columns: 230px 1fr; }
.sns-block__side { background: var(--ink); color: #fff; padding: 26px 22px; display: flex; flex-direction: column; justify-content: space-between; }
.sns-block__ico { width: 44px; height: 44px; border-radius: 12px; background: rgba(255,255,255,.08); display: flex; align-items: center; justify-content: center; color: #fff; margin-bottom: 14px; }
.sns-block__ico svg { width: 26px; height: 26px; }
.sns-block__name { font-family: var(--head-font); font-weight: 900; font-size: 24px; }
.sns-block__role { font-size: 12px; color: #9CA3AF; margin-top: 2px; }
.sns-block__range { margin-top: 18px; }
.sns-block__range .l { font-size: 10px; color: #64748B; letter-spacing: .08em; font-weight: 700; }
.sns-block__range .v { font-size: 13px; color: #CBD5E1; font-weight: 700; margin-top: 3px; }
/* --- SNS別ブランドカラー（サービス冒頭パネル） --- */
.sns-block--yt .sns-block__side {
  background: linear-gradient(155deg, #E60000 0%, #C40000 45%, #7A0000 100%);
}
.sns-block--ig .sns-block__side {
  background: linear-gradient(155deg, #7B2FF7 0%, #9B2FBF 40%, #B93179 72%, #D92B63 100%);
}
.sns-block--tt .sns-block__side {
  background:
    linear-gradient(150deg, rgba(0,0,0,.55) 0%, rgba(0,0,0,.55) 100%),
    linear-gradient(150deg, #25F4EE 0%, #0A0A0A 50%, #FE2C55 100%);
}
/* 公式LINE（LINEブランドグリーン #06C755＋暗スクリムで白文字を可読に） */
.sns-block--line .sns-block__side {
  background:
    linear-gradient(155deg, rgba(0,0,0,.35) 0%, rgba(0,0,0,.35) 100%),
    linear-gradient(155deg, #06C755 0%, #05A544 45%, #02702F 100%);
}
/* ブランド面では補助テキストを白ベースにして可読性を確保 */
.sns-block--brand .sns-block__ico { background: rgba(255,255,255,.18); }
.sns-block--brand .sns-block__role { color: rgba(255,255,255,.85); }
.sns-block--brand .sns-block__range .l { color: rgba(255,255,255,.75); }
.sns-block--brand .sns-block__range .v { color: #fff; }
/* 初期費用の小バッジ */
.sns-block__init {
  display: inline-flex; align-items: baseline; gap: 5px; margin-top: 12px;
  padding: 5px 10px; border-radius: 999px; background: rgba(255,255,255,.16);
  border: 1px solid rgba(255,255,255,.22);
  font-size: 10.5px; font-weight: 700; color: #fff; letter-spacing: .02em;
}
.sns-block__init b { font-size: 12.5px; font-weight: 900; }
.sns-block__init span { font-size: 9.5px; opacity: .82; }
/* 初期費用の小バッジ（明るい背景のセクション用：MEOなど） */
.price-init {
  display: inline-flex; align-items: baseline; gap: 6px; margin: 0 0 20px;
  padding: 7px 13px; border-radius: 999px;
  background: var(--accent-soft); border: 1px solid var(--line-2);
  color: var(--accent); font-size: 11.5px; font-weight: 700;
}
.price-init b { font-size: 14px; font-weight: 900; }
.price-init span { font-size: 10.5px; color: var(--muted); font-weight: 700; }
.sns-block__body { padding: 24px; }
.sns-block__caption { font-size: 11px; color: var(--muted); font-weight: 700; letter-spacing: .06em; margin-bottom: 10px; }
.sns-incl { display: grid; grid-template-columns: repeat(2, 1fr); gap: 7px 16px; }
.sns-incl li { display: flex; gap: 7px; align-items: center; font-size: 13px; color: var(--sub); list-style: none; }
.sns-incl svg { width: 14px; height: 14px; color: var(--accent); flex-shrink: 0; }
.sns-tiers { display: grid; grid-template-columns: repeat(3, 1fr); gap: 12px; margin-top: 18px; padding-top: 16px; border-top: 1px dashed var(--line); }
.sns-tier { text-align: center; background: #FAFAFA; border: 1px solid var(--line); border-radius: 10px; padding: 14px 10px; position: relative; }
.sns-tier.is-rec { background: var(--accent-soft); border-color: var(--accent); }
.sns-tier__flag { position: absolute; top: -9px; left: 50%; transform: translateX(-50%); background: var(--accent); color: #fff; font-size: 10px; font-weight: 800; padding: 2px 9px; border-radius: 999px; white-space: nowrap; }
.sns-tier__name { font-size: 13px; font-weight: 800; color: var(--ink); }
.sns-tier__price { font-family: var(--head-font); font-weight: 900; font-size: 19px; color: var(--accent); margin-top: 5px; }
.sns-tier__per { font-size: 11px; color: var(--muted); }
/* --- プラン詳細アコーディオン（タップで開閉） --- */
button.sns-tier { width: 100%; font-family: inherit; cursor: pointer; transition: transform .15s, box-shadow .15s, border-color .15s, background .15s; }
button.sns-tier:hover { border-color: var(--accent); transform: translateY(-2px); box-shadow: var(--shadow-sm); }
button.sns-tier:focus-visible { outline: 2px solid var(--accent); outline-offset: 2px; }
button.sns-tier.is-open { background: var(--accent-soft); border-color: var(--accent); box-shadow: var(--shadow-sm); }
.sns-tier__more { display: inline-flex; align-items: center; gap: 3px; margin-top: 8px; font-size: 11px; font-weight: 800; color: var(--accent); }
.sns-tier__more svg { width: 13px; height: 13px; transition: transform .2s ease; }
button.sns-tier.is-open .sns-tier__more svg { transform: rotate(180deg); }
.planpanel { margin-top: 14px; background: #fff; border: 1px solid var(--accent); border-radius: 12px; padding: 16px 18px; box-shadow: var(--shadow-sm); }
.planpanel__t { font-size: 13px; font-weight: 800; color: var(--ink); margin-bottom: 4px; }
.planpanel .tier__list { border-top: 1px dashed var(--line); margin-top: 10px; padding-top: 12px; display: grid; grid-template-columns: repeat(2, 1fr); gap: 8px 18px; }
/* プランに含まれない項目（グレー＋×で明示） */
.tier__list li.is-off { color: var(--muted-2); }
.tier__list li.is-off svg { color: var(--muted-2); }
.planpanel__note { margin-top: 12px; padding-top: 10px; border-top: 1px dashed var(--line); font-size: 11.5px; color: var(--muted); line-height: 1.7; }
@media (max-width: 640px) { .planpanel .tier__list { grid-template-columns: 1fr; } }
@media (max-width: 560px) { .sns-tiers { grid-template-columns: 1fr; gap: 10px; } .sns-tier__flag { left: auto; right: 12px; transform: none; } }
.price-foot { text-align: center; margin-top: 30px; }
.price-foot p { color: var(--muted); font-size: 13.5px; margin-bottom: 16px; }

/* =========================================================================
   Flow
   ========================================================================= */
.flow { display: flex; align-items: stretch; gap: 6px; }
.flow__step { flex: 1; background: #fff; border: 1px solid var(--line); border-radius: var(--radius-sm); padding: 22px 16px; text-align: center; box-shadow: var(--shadow-sm); }
.flow__n { font-family: var(--head-font); font-weight: 900; font-size: 13px; color: var(--accent); letter-spacing: .06em; }
.flow__ico { width: 50px; height: 50px; border-radius: 13px; background: var(--accent-soft); color: var(--accent); display: flex; align-items: center; justify-content: center; margin: 12px auto 12px; }
.flow__ico svg { width: 26px; height: 26px; }
.flow__t { font-size: 15px; font-weight: 800; margin-bottom: 6px; }
.flow__d { font-size: 12.5px; color: var(--sub); line-height: 1.7; }
.flow__arrow { display: flex; align-items: center; color: var(--muted-2); flex-shrink: 0; }
.flow__arrow svg { width: 26px; height: 26px; }

/* =========================================================================
   FAQ
   ========================================================================= */
/* よくある質問への導線ブロック（サービス／料金ページ上部） */
.faq-link {
  display: flex; align-items: center; justify-content: space-between; flex-wrap: wrap; gap: 12px;
  margin: 14px 0 4px; padding: 14px 18px;
  background: var(--band-soft); border: 1px solid var(--line); border-radius: var(--radius-sm);
}
.faq-link__t { font-size: 13.5px; font-weight: 700; color: var(--sub); }
/* FAQセクション下の「すべて見る」導線 */
.faq-more { max-width: 800px; margin: 22px auto 0; text-align: center; }
.faq-more__t { font-size: 13.5px; color: var(--muted); margin-bottom: 12px; }
.faq { max-width: 800px; margin: 0 auto; display: flex; flex-direction: column; gap: 12px; }
.faq__item { background: #fff; border: 1px solid var(--line); border-radius: var(--radius-sm); overflow: hidden; box-shadow: var(--shadow-sm); }
.faq__q { display: flex; align-items: center; gap: 12px; padding: 20px 22px; cursor: pointer; list-style: none; font-weight: 700; font-size: 16px; color: var(--ink); }
.faq__q::-webkit-details-marker { display: none; }
.faq__qmark { font-family: var(--head-font); font-weight: 900; color: var(--accent); font-size: 16px; flex-shrink: 0; }
.faq__qtext { flex: 1; line-height: 1.5; }
.faq__chev { width: 20px; height: 20px; color: var(--muted-2); transition: transform .25s; flex-shrink: 0; }
.faq__item[open] .faq__chev { transform: rotate(180deg); }
.faq__a { padding: 0 22px 22px 52px; display: flex; gap: 10px; }
.faq__amark { font-family: var(--head-font); font-weight: 900; color: var(--accent); font-size: 15px; }
.faq__atext { font-size: 14.5px; color: var(--sub); line-height: 1.95; }

/* =========================================================================
   CTA band
   ========================================================================= */
.cta-band { background: var(--band-soft-2); text-align: center; }
.cta-band__t { font-size: clamp(22px, 3vw, 32px); font-weight: 900; line-height: 1.5; }
.cta-band__btns { display: flex; gap: 14px; justify-content: center; margin-top: 30px; flex-wrap: wrap; }

/* =========================================================================
   Footer
   ========================================================================= */
.footer { background: var(--ink); color: #D1D5DB; padding: 56px 0 30px; }
.footer__grid { display: grid; grid-template-columns: 1.4fr 1.4fr 1.6fr 1.3fr; gap: 32px; }
.footer__brand .sup { font-size: 10px; letter-spacing: .12em; color: #9CA3AF; font-weight: 700; }
.footer__brand .name { font-family: var(--head-font); font-weight: 900; font-size: 20px; color: #fff; margin-top: 2px; }
.footer__brand p { font-size: 13px; color: #9CA3AF; margin-top: 14px; line-height: 1.9; }
.footer__col h4 { font-size: 11px; letter-spacing: .1em; color: #93C5FD; font-weight: 700; margin-bottom: 14px; text-transform: uppercase; }
.finfo { display: flex; flex-direction: column; gap: 11px; }
.finfo__row .k { font-size: 11px; color: #6B7280; font-weight: 700; }
.finfo__row .v { font-size: 13.5px; color: #E5E7EB; }
.fsns { display: flex; gap: 10px; margin-top: 4px; }
.fsns a { width: 40px; height: 40px; border-radius: 10px; background: rgba(255,255,255,.06); display: flex; align-items: center; justify-content: center; color: #fff; transition: background .18s; }
.fsns a:hover { background: var(--accent); }
.fsns svg { width: 20px; height: 20px; }
.footer__bar { border-top: 1px solid rgba(255,255,255,.1); margin-top: 40px; padding-top: 22px; display: flex; align-items: center; justify-content: space-between; }
.footer__bar .cp { font-size: 12px; color: #6B7280; }
.footer__links { display: flex; gap: 20px; }
.footer__links a { font-size: 12px; color: #9CA3AF; }
.footer__links a:hover { color: #fff; }

/* =========================================================================
   Sticky mobile CTA
   ========================================================================= */
.sticky-cta { display: none; position: fixed; left: 0; right: 0; bottom: 0; z-index: 60; padding: 12px 16px calc(12px + env(safe-area-inset-bottom)); background: rgba(255,255,255,.96); backdrop-filter: blur(8px); border-top: 1px solid var(--line); }

/* =========================================================================
   Scroll reveal
   ========================================================================= */
.reveal { opacity: 0; transform: translateY(22px); transition: opacity .7s cubic-bezier(.2,.7,.2,1), transform .7s cubic-bezier(.2,.7,.2,1); }
.reveal.is-in { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) { .reveal { opacity: 1; transform: none; transition: none; } }

/* =========================================================================
   Responsive
   ========================================================================= */
@media (max-width: 960px) {
  :root { --sect-pad: 60px; --gut: 22px; }
  .nav { display: none; }
  .hamburger { display: flex; }
  .hero__grid { grid-template-columns: 1fr; gap: 36px; }
  .hero__media { order: -1; }
  .hero__title { font-size: clamp(28px, 7vw, 40px); }
  .voices { grid-template-columns: 1fr 1fr; }
  .pains { grid-template-columns: repeat(3, 1fr); }
  .approach { grid-template-columns: 1fr; }
  .services { grid-template-columns: 1fr 1fr; }
  .metrics { grid-template-columns: repeat(2, 1fr); gap: 28px 20px; }
  .metric:not(:last-child)::after { display: none; }
  .cases { grid-template-columns: 1fr; }
  .support__grid { grid-template-columns: 1fr; gap: 28px; }
  .difftbl__grid { grid-template-columns: 1fr 40px 1.1fr; }
  .tier-grid { grid-template-columns: 1fr; }
  .sns-block__grid { grid-template-columns: 1fr; }
  .sns-incl { grid-template-columns: 1fr; }
  .flow { flex-direction: column; }
  .flow__arrow { transform: rotate(90deg); align-self: center; }
  .footer__grid { grid-template-columns: 1fr 1fr; gap: 28px; }
}
@media (max-width: 560px) {
  :root { --gut: 18px; }
  body { padding-bottom: 78px; }
  .sticky-cta { display: block; }
  .voices { grid-template-columns: 1fr; }
  .pains { grid-template-columns: 1fr 1fr; }
  .services { grid-template-columns: 1fr; }
  .metrics { grid-template-columns: 1fr 1fr; }
  .footer__grid { grid-template-columns: 1fr; }
  .hero__cta .btn, .cta-band__btns .btn { width: 100%; }
  .hero__badges { right: 8px; top: 12px; }
  .badge { min-width: 96px; padding: 8px 12px; }
  .badge__value { font-size: 21px; }
  .price-tab { padding: 11px 14px; font-size: 13px; }
}

/* =========================================================================
   Legal pages (privacy / tokushoho)
   ========================================================================= */
.legal-hero { background: var(--ink); color: #fff; padding: 56px 0 48px; }
.legal-hero__kicker { font-size: 12px; letter-spacing: .22em; font-weight: 700; color: #93C5FD; text-transform: uppercase; }
.legal-hero__title { font-size: clamp(26px, 4vw, 38px); font-weight: 900; color: #fff; margin-top: 10px; }
.legal-hero__sub { color: #9CA3AF; font-size: 14px; margin-top: 12px; }
.legal { max-width: 820px; margin: 0 auto; padding: 56px 0 72px; }
.legal__lead { color: var(--sub); font-size: 15.5px; line-height: 2; margin-bottom: 36px; }
.legal__block { margin-bottom: 30px; }
.legal__h { font-size: 18px; font-weight: 800; color: var(--ink); margin-bottom: 12px; padding-left: 14px; border-left: 4px solid var(--accent); }
.legal__p { font-size: 14.5px; color: var(--sub); line-height: 2; }
.legal__list { margin: 8px 0 0; padding-left: 0; list-style: none; display: flex; flex-direction: column; gap: 8px; }
.legal__list li { display: flex; gap: 10px; align-items: flex-start; font-size: 14.5px; color: var(--sub); line-height: 1.8; }
.legal__list li::before { content: ""; width: 7px; height: 7px; border-radius: 2px; background: var(--accent); flex-shrink: 0; margin-top: 10px; }
.legal__date { margin-top: 40px; padding-top: 20px; border-top: 1px solid var(--line); font-size: 13px; color: var(--muted); }
.legal__back { display: inline-flex; align-items: center; gap: 8px; margin-top: 28px; font-weight: 700; color: var(--accent); font-size: 14px; }
.legal__back svg { transform: rotate(180deg); }

.ltable { width: 100%; border-collapse: collapse; border: 1px solid var(--line); border-radius: var(--radius); overflow: hidden; background: #fff; box-shadow: var(--shadow-sm); }
.ltable th, .ltable td { text-align: left; padding: 16px 18px; border-top: 1px solid var(--line); vertical-align: top; font-size: 14.5px; line-height: 1.8; }
.ltable tr:first-child th, .ltable tr:first-child td { border-top: none; }
.ltable th { width: 32%; background: #F9FAFB; color: var(--ink); font-weight: 800; }
.ltable td { color: var(--sub); }
@media (max-width: 560px) {
  .ltable th, .ltable td { display: block; width: 100%; }
  .ltable td { border-top: none; padding-top: 0; }
  .ltable th { background: #fff; padding-bottom: 4px; }
  .ltable tr + tr th { border-top: 1px solid var(--line); }
}

/* =========================================================================
   Contact form
   ========================================================================= */
.contact__grid { display: grid; grid-template-columns: .92fr 1.08fr; gap: 48px; align-items: start; }
.contact__aside-t { font-size: clamp(22px, 2.6vw, 28px); font-weight: 900; line-height: 1.5; margin-bottom: 16px; }
.contact__aside-p { font-size: 15px; color: var(--sub); line-height: 2; margin-bottom: 26px; }
.contact__direct { display: flex; flex-direction: column; gap: 14px; }
.contact__row { display: flex; gap: 14px; align-items: center; }
.contact__ico { width: 44px; height: 44px; border-radius: 12px; background: var(--accent-soft); color: var(--accent); display: flex; align-items: center; justify-content: center; flex-shrink: 0; }
.contact__ico svg { width: 22px; height: 22px; }
.contact__row .l { font-size: 11px; color: var(--muted); font-weight: 700; letter-spacing: .04em; }
.contact__row .v { font-size: 16px; font-weight: 800; color: var(--ink); }

.form { background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: 32px; box-shadow: var(--shadow-md); }
.field { margin-bottom: 18px; }
.field--row { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.field__label { display: block; font-size: 13.5px; font-weight: 700; color: var(--ink); margin-bottom: 7px; }
.field__req { color: var(--accent); font-size: 11px; font-weight: 800; margin-left: 6px; }
.field__opt { color: var(--muted-2); font-size: 11px; font-weight: 600; margin-left: 6px; }
.field input, .field textarea {
  width: 100%; font-family: var(--body-font); font-size: 15px; color: var(--text);
  padding: 13px 14px; border: 1.5px solid var(--line-2); border-radius: 10px; background: #fff;
  transition: border-color .15s, box-shadow .15s; line-height: 1.6;
}
.field input::placeholder, .field textarea::placeholder { color: #B6BCC6; }
.field input:focus, .field textarea:focus { outline: none; border-color: var(--accent); box-shadow: 0 0 0 3px color-mix(in srgb, var(--accent) 16%, transparent); }
.field textarea { resize: vertical; min-height: 120px; }
.field input.is-error, .field textarea.is-error { border-color: #DC2626; box-shadow: 0 0 0 3px rgba(220,38,38,.12); }
.field__err { display: none; color: #DC2626; font-size: 12px; margin-top: 6px; font-weight: 600; }
.field input.is-error ~ .field__err, .field textarea.is-error ~ .field__err { display: block; }
.consent { display: flex; gap: 10px; align-items: flex-start; font-size: 13px; color: var(--sub); line-height: 1.7; margin-bottom: 20px; }
.consent input { width: 18px; height: 18px; margin-top: 2px; flex-shrink: 0; accent-color: var(--accent); }
.consent a { color: var(--accent); font-weight: 700; text-decoration: underline; }
.form__note { font-size: 12px; color: var(--muted); margin-top: 14px; text-align: center; line-height: 1.7; }
.form__success { display: none; text-align: center; padding: 30px 10px; }
.form__success.is-on { display: block; }
.form__success .ck { width: 64px; height: 64px; border-radius: 999px; background: var(--accent); color: #fff; display: flex; align-items: center; justify-content: center; margin: 0 auto 18px; }
.form__success .ck svg { width: 32px; height: 32px; }
.form__success h3 { font-size: 22px; font-weight: 900; margin-bottom: 10px; }
.form__success p { font-size: 14.5px; color: var(--sub); line-height: 1.9; }
.form.is-sent .form__body { display: none; }
@media (max-width: 960px) {
  .contact__grid { grid-template-columns: 1fr; gap: 32px; }
}
@media (max-width: 560px) {
  .field--row { grid-template-columns: 1fr; gap: 0; }
  .form { padding: 22px; }
}

/* =========================================================================
   Sub-page: page hero + breadcrumb + service detail rows
   ========================================================================= */
.page-hero { background: var(--ink); color: #fff; padding: 64px 0 56px; position: relative; overflow: hidden; }
.page-hero::after { content: ""; position: absolute; right: -80px; top: -80px; width: 320px; height: 320px; border-radius: 999px; background: color-mix(in srgb, var(--accent) 30%, transparent); filter: blur(40px); opacity: .5; }
.page-hero__inner { position: relative; z-index: 1; }
.page-hero__kicker { font-size: 12px; letter-spacing: .22em; font-weight: 700; color: #93C5FD; text-transform: uppercase; }
.page-hero__title { font-size: clamp(28px, 4.4vw, 46px); font-weight: 900; color: #fff; margin-top: 12px; line-height: 1.3; }
.page-hero__sub { color: #CBD5E1; font-size: 16px; margin-top: 16px; line-height: 1.9; max-width: 640px; }
.crumb { display: flex; align-items: center; gap: 8px; font-size: 12.5px; color: var(--muted); padding: 18px 0; }
.crumb a { color: var(--muted); font-weight: 600; }
.crumb a:hover { color: var(--accent); }
.crumb span { color: var(--line-2); }
.crumb .cur { color: var(--ink); font-weight: 700; }

.svc-detail { display: grid; grid-template-columns: 1fr 1fr; gap: 48px; align-items: center; padding: 48px 0; border-bottom: 1px solid var(--line); }
.svc-detail:nth-child(even) .svc-detail__media { order: 2; }
.svc-detail__photo { width: 100%; aspect-ratio: 16 / 11; border-radius: 16px; box-shadow: var(--shadow-md); }
.svc-detail__no { font-family: var(--head-font); font-weight: 900; font-size: 14px; color: var(--accent); letter-spacing: .1em; }
.svc-detail__head { display: flex; align-items: center; gap: 14px; margin: 8px 0 14px; }
.svc-detail__ico { width: 52px; height: 52px; border-radius: 14px; background: var(--accent-soft); color: var(--accent); display: flex; align-items: center; justify-content: center; flex-shrink: 0; }
.svc-detail__ico svg { width: 28px; height: 28px; }
.svc-detail__t { font-size: clamp(20px, 2.6vw, 26px); font-weight: 900; }
.svc-detail__d { font-size: 15px; color: var(--sub); line-height: 2; margin-bottom: 18px; }
.svc-detail__list { list-style: none; padding: 0; margin: 0 0 20px; display: flex; flex-wrap: wrap; gap: 8px; }
.svc-detail__list li { display: inline-flex; align-items: center; gap: 7px; font-size: 13px; font-weight: 600; color: var(--ink); background: #F3F4F6; padding: 7px 13px; border-radius: 999px; }
.svc-detail__list svg { width: 14px; height: 14px; color: var(--accent); }
.svc-detail__price { display: inline-flex; align-items: center; gap: 8px; font-size: 14px; font-weight: 700; color: var(--accent); }
.svc-detail__price svg { width: 16px; height: 16px; transition: transform .15s; }
.svc-detail__price:hover svg { transform: translateX(4px); }

@media (max-width: 860px) {
  .svc-detail { grid-template-columns: 1fr; gap: 24px; padding: 36px 0; }
  .svc-detail:nth-child(even) .svc-detail__media { order: -1; }
}

/* =========================================================================
   Video works (制作事例 / 映像コンテンツ)
   ========================================================================= */
.vworks-head { display: flex; align-items: center; gap: 12px; margin: 56px 0 22px; padding-bottom: 12px; border-bottom: 1px dashed var(--line-2); }
.vworks-head__ico { width: 34px; height: 34px; border-radius: 9px; background: var(--accent-soft); color: var(--accent); display: flex; align-items: center; justify-content: center; flex-shrink: 0; }
.vworks-head__ico svg { width: 20px; height: 20px; }
.vworks-head__t { font-size: 19px; font-weight: 800; color: var(--ink); }
.vworks-head__d { font-size: 13px; color: var(--muted); }
.vworks { display: grid; grid-template-columns: repeat(2, 1fr); gap: 22px; }
.vwork { background: #fff; border: 1px solid var(--line); border-radius: var(--radius); overflow: hidden; box-shadow: var(--shadow-sm); transition: transform .2s, box-shadow .2s; }
.vwork:hover { transform: translateY(-4px); box-shadow: var(--shadow-md); }
.vwork__media { position: relative; }
.vwork__thumb { width: 100%; aspect-ratio: 16 / 9; }
.vwork__play { position: absolute; inset: 0; display: flex; align-items: center; justify-content: center; pointer-events: none; }
.vwork__play span { width: 60px; height: 60px; border-radius: 999px; background: rgba(220,38,38,.92); backdrop-filter: blur(2px); display: flex; align-items: center; justify-content: center; box-shadow: 0 6px 18px rgba(0,0,0,.25); transition: transform .18s, background .18s; }
.vwork__media.is-playable { cursor: pointer; }
.vwork__media.is-playable:hover .vwork__play span { transform: scale(1.08); background: rgba(220,38,38,1); }
.vwork__play svg { width: 24px; height: 24px; fill: #fff; stroke: none; margin-left: 3px; }
.vwork__media iframe { width: 100%; aspect-ratio: 16 / 9; border: 0; display: block; }
.vwork__media.is-empty .vwork__play { opacity: .4; }
.vwork__tagrow { position: absolute; top: 12px; left: 12px; display: flex; gap: 6px; }
.vwork__body { padding: 18px 20px 20px; }
.vwork__client { font-size: 12px; font-weight: 700; color: var(--accent); letter-spacing: .04em; margin-bottom: 4px; }
.vwork__t { font-size: 17px; font-weight: 800; color: var(--ink); line-height: 1.5; }
.vwork__d { font-size: 13.5px; color: var(--sub); line-height: 1.85; margin-top: 8px; }
@media (max-width: 720px) { .vworks { grid-template-columns: 1fr; } }